Kyla Friel

Posts by Kyla Friel

Strange Brew: Shipfusion Spills the Beans on Key Trends in Online Coffee Sales

Shipfusion DTC Delivery Files Coffee Edition

Report explores role of Third-Party Logistics in meeting demands of coffee consumers CHICAGO, May 29, 2025 - Shipfusion Inc., a leading ecommerce fulfillment and third-party logistics provider with over a million square feet of warehouse space across North America, audited more than 4 …

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5 Post-Purchase Mistakes (and Solutions) In Ecommerce Growth

Post-purchase mistakes

Interest acquired. Product page visited. Purchase considered. Transaction made. Fulfillment center notified and package en route. You’ve made it through the hard part of getting that first sale. Why risk future ones with an unnecessary post-purchase mistake? It’s easy to lose focus on …

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Bask & Lather Wins Shipfusion’s DTC Growth Award

Bask and Lather Award

At Shipfusion, we believe fulfillment should fuel growth, not hold it back. That’s why we’re excited to recognize Bask & Lather Co. as the winner of our inaugural DTC Growth Award! In 2024, Bask & Lather increased their order volume by an incredible 691%, all while maintaining …

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Why Personalization Gaps Are Costing You Sales

Growth Gems with Priyank Sharma

For the second edition of Growth Gems, we spoke with Priyank Sharma, Head of Sales & Customer Success at Enalito, about the power of personalization in ecommerce. Maisonette has built a trusted marketplace for premium children’s brands. Their strong product curation and solid emai …

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14 Checkout Process Optimization Strategies Using Shipping

14 Checkout Process Optimization Strategies Using Shipping

Shipping isn’t just a backend necessity—it’s a powerful tool to drive growth, improve customer loyalty, and boost your bottom line. By making strategic shipping decisions, you can turn checkout into a competitive advantage that keeps customers coming back for more. This guide shares 1 …

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Why Chasing ROAS Could Be Holding Your Brand Back

Growth Gems with William Harris

First up in our Growth Gems series, we talked to William Harris, CEO of Elumynt. By optimizing ads around profit instead of ROAS, William has helped over 13 businesses get acquired, with one selling for $800M, another selling to GoDaddy, and another that recently IPO'd. At first glanc …

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What Is Third Party Fulfillment?

What is third party fulfillment?

In ecommerce, delivering on your promise to customers involves more than just making the sale—it's about ensuring their orders arrive on time and in perfect condition. Achieving this consistently while your business grows can be challenging, and that’s where third party fulfillment (3 …

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Amazon FBA Prep Requirements: Complete Guide For 2024

FBA Prep services

Fulfillment by Amazon (FBA) offers a streamlined approach to online selling, where sellers store their products in Amazon's fulfillment centers. However, the benefits of FBA can only be fully realized when products are properly prepared, or "prepped," for Amazon's fulfillment process. …

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3PL vs. 4PL: Which Is the Right Solution For Your Business?

3pl vs 4pl

Managing a growing ecommerce business demands effective logistics management to keep pace. Sometimes, keeping that pace becomes too challenging, resulting in a business stagnating instead of scaling. That’s why so many ecommerce businesses are able to grow further when they partner wi …

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10 Years of Shipfusion

Ten years of Shipfusion metrics

Can you believe it’s already been a decade of industry-leading fulfillment? But it’s not just a birthday for us — this week marks ten whole years of working with you, our clients, the most promising and exciting ecommerce businesses in the world. We couldn’t be prouder of the incredib …

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