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Ecommerce SMS Marketing: A Game Changer for Your Business
by Shipfusion Team on Jun. 13, 2025
Email overload. Algorithmic social media. Fatigue from retargeting ads. In a digital environment saturated with marketing noise, ecommerce SMS marketing breaks through. With 82% open rates and most messages read within minutes, it gives ecommerce operators something every channel prom …
Social Media 101: A Comprehensive Guide for Ecommerce Brands
by Shipfusion Team on Jun. 5, 2025
From enabling customer engagement to driving traffic, social platforms offer a low-barrier, high-reward avenue for brand building and sales. But success requires more than presence; it takes strategy. That's what this guide to social media 101 for ecommerce brands provides. Together, …
How to Increase Conversions: Proven Strategies for Success
by Shipfusion Team on Mar. 26, 2025
Every interaction on your website, email, or ad can be an opportunity to inspire a purchase or foster a lasting customer relationship. This guide delves into proven conversion strategies that go beyond the basics, offering actionable insights for business owners, marketers, and develo …
How to Use Instagram Shopping to Drive Ecommerce Sales
by Rin Mosher on Feb. 21, 2025
The fastest-growing DTC brands have gotten to where they are by being intentional about the places they spend their time – or perhaps better said, the places their customers spend time. If you sell to Gen Z and millennials, that place is Instagram. For ecommerce brands, Instagram isn’ …
How Ecommerce Brands Can Use the YouTube Shopping Affiliate Program
by Rin Mosher on Feb. 6, 2025
They say “time is money”. If that’s true, 30 billion hours of shopping-related videos consumed per year make YouTube Shopping a gold mine for ecommerce brands. Well, that and plenty of built-in marketing tools; from the YouTube Shopping Affiliate Program to in-video features, the soci …
How YouTube Shopping Works for Ecommerce Businesses In 2025
by Rin Mosher on Dec. 20, 2024
With over 122 million daily active users, there’s no doubt that YouTube – and the integrated YouTube Shopping platform – is an effective way to share your ecommerce products with the world. More than 30 billion hours of shopping-related videos were watched on YouTube in 2023, and that …
When Was Online Shopping Invented? A Brief History
by Shipfusion Team on Dec. 6, 2024
The advent of the Internet has transformed many aspects of daily life, not least of which is the way people shop. Online shopping has gradually evolved, becoming an integral part of modern retail. Understanding its beginnings offers insight into how far e-commerce has come and what th …
TikTok Shop Name Ideas and More Inspiration for 2025
by Shipfusion Team on Nov. 8, 2024
Naming your TikTok Shop is more than a creative exercise – it’s a strategic choice that influences how customers perceive your brand, how well they remember it, and even how likely they are to purchase. A great name captures attention, conveys your brand’s essence, and aligns with the …
Your Complete TikTok Ecommerce Strategy Guide For 2025
by Rin Mosher on Oct. 7, 2024
TikTok's meteoric rise to stardom has transformed the social landscape – and the way growing ecommerce businesses are discovered online. Using features like TikTok Shop, advanced ad formats, and viral trends, a well thought out TikTok ecommerce strategy can be a competitive way to rea …
7 Ecommerce Landing Page Best Practices (With Examples)
by Rin Mosher on Jul. 30, 2024
When it comes to ecommerce, first impressions matter. Research shows that users form an opinion about a website within milliseconds of landing on it. Why let all the hard work you’ve put into your brand go to waste so quickly, or at all, for that matter? Products can be great, but get …