Shipfusion Blog / Ecommerce Marketing

When Was Online Shopping Invented? A Brief History

When was ecommerce invented

The advent of the Internet has transformed many aspects of daily life, not least of which is the way people shop. Online shopping has gradually evolved, becoming an integral part of modern retail. Understanding its beginnings offers insight into how far e-commerce has come and what th …

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TikTok Shop Name Ideas and More Inspiration for 2025

TikTok Shop name ideas

Naming your TikTok Shop is more than a creative exercise – it’s a strategic choice that influences how customers perceive your brand, how well they remember it, and even how likely they are to purchase. A great name captures attention, conveys your brand’s essence, and aligns with the …

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Your Complete TikTok Ecommerce Strategy Guide For 2025

TikTok Shop on mobile device

TikTok's meteoric rise to stardom has transformed the social landscape – and the way growing ecommerce businesses are discovered online. Using features like TikTok Shop, advanced ad formats, and viral trends, a well thought out TikTok ecommerce strategy can be a competitive way to rea …

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7 Ecommerce Landing Page Best Practices (With Examples)

Ecommerce landing page best practices

When it comes to ecommerce, first impressions matter. Research shows that users form an opinion about a website within milliseconds of landing on it. Why let all the hard work you’ve put into your brand go to waste so quickly, or at all, for that matter? Products can be great, but get …

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How to Use Pinterest for Ecommerce

Pinterest for ecommerce

With over 518 million active users worldwide, Pinterest has long been the most popular social media platform for finding inspiration. Yet many business owners have yet to tap into its many ecommerce marketing features, which facilitate millions of dollars worth of product purchases ev …

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How YouTube Shopping Works for Ecommerce Businesses

Youtube shopping

With over 2.7 billion monthly active users, there’s no doubt that YouTube – and the newly introduced YouTube Shopping platform – is an effective way to share your ecommerce products with the world. More than 30 billion hours of shopping-related videos were watched on YouTube in 2023, …

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How to Sell On Facebook as a Business In 2024

How to sell on Facebook as a business

Facebook has continuously been the world’s most popular social media platform, with over 3 billion people using it monthly. And with the integration of the ecommerce feature known as Facebook Shops on the platform, more and more ecommerce businesses around the world are looking for an …

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Product SEO: Best Practices for Ecommerce

Product SEO best practices for ecommerce

Are the product pages on your ecommerce website crafted with search engine optimization (SEO) in mind? If not, they might not be reaching their full potential. Acting as the virtual salespeople of an online store, product pages are only able to do their job when they're in front of cu …

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The Best Social Commerce Platforms In 2024 with Benchmarks

best social commerce platforms with benchmarks

Social media is no longer just for sharing photos and status updates – the widespread introduction of in-house shopping features is turning apps like Instagram, TikTok, and Facebook from just social media into social commerce platforms, redefining the way consumers shop online. As an …

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How To Create Irresistible Product Bundles

In the innovative world of ecommerce, standing out isn’t just a choice – it’s a necessity. As the digital marketplace booms, with projections pointing to an annual growth rate of 11.17% from now through 2027, businesses must tap into fresh, inventive strategies to capture audience att …

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