How to Optimize Reverse Logistics in Ecommerce
As digital storefronts in ecommerce continue to grow, one aspect remains constant: the inevitability of product returns. It’s a customer behavior that will always occur, and it’s no wonder successful ecommerce companies are placing increasing focus on how to optimize reverse logistics processes.
However, it’s important to recognize not just the challenge but the opportunity in returns – a chance to boost customer loyalty and use a strong return policy as a compelling sales argument. This article will teach you how to do so, while also ensuring your reverse logistics strategy is efficient and optimized.
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