11 WooCommerce Alternatives for 2025

WooCommerce has long been a top choice for ecommerce sellers who want maximum control and minimal recurring costs. Built on WordPress, it's flexible, open-source, and familiar to developers and content marketers alike. But for some sellers, that flexibility becomes a liability, introducing plugin conflicts, hosting issues, and time-consuming custom development – creating the need for WooCommerce alternatives.

In this article, we’ll review 11 ecommerce platforms that deliver a similar level of value to WooCommerce so you can find the best fit for your growth goals.

What Features Does WooCommerce Offer?

WooCommerce is built for control. It’s open-source, very customizable, and free to use. But it’s also only a plug-in, limited to WordPress. That means committing not only to the aforementioned hosting platform but also working within its ecosystem of back-end settings. Additional plugins are required to expand functionalities beyond what’s already included.

For some ecommerce businesses – especially those who are growing and need to make frequent changes – the juice isn’t worth the squeeze. It’s ultimately a question of whether you consider the tradeoff of managing hosting and updates independently for an open-source model, granular control over store functionality, and avoiding vendor lock-in worthwhile.

Features and Value Overview

What stands out: 

• No-code interface works for users of all tech skill levels
• On-the-go access via mobile app
• Lots of compatible plug-ins for notifications, subscriptions, and more

Drawbacks:

• Limited choice of site themes
• Self-arranged hosting complexifies site management
• Multiple extensions mean more potential disconnections
• Relatively basic database architecture is hard to scale

Best for: WooCommerce primarily caters to sellers who want to fine-tune every aspect of their store’s design, checkout flow, and performance, and who have the WordPress knowledge and resources to do so. 

Pricing: Varies depending on site configuration and hosting.

11 WooCommerce Alternatives to Consider

As is the case with most ecommerce platforms and EDI software, flexibility ultimately comes at the cost of stability and simplicity. Managing dozens of third-party tools, resolving conflicts after WordPress updates, and scaling without a dedicated technical team can quickly turn into a full-time job.

If you're at a point where WooCommerce’s plugin stack feels more fragile than flexible, it may be time to explore alternatives. The platforms below offer comparable benefits – some even mirror WooCommerce’s open-source ethos – but each one takes a different approach to solving the same ecommerce challenges.

1. Shopify

For sellers who want an intuitive, all-in-one platform, Shopify remains the most direct alternative to WooCommerce. It replaces the patchwork of plugins with a polished ecosystem that handles storefront management, payments, and fulfillment out of the box. You won't have to manage hosting, security, or performance tuning – Shopify takes care of it all, but at the cost of deeper customization.

What stands out:

• Built-in PCI compliance and secure checkout
• Easy-to-use drag-and-drop storefront builder
• App marketplace with over 8,000 tools and automations
• Native support for social selling and POS systems

Drawbacks:

• Limited design and checkout flexibility without coding
• Monthly fees for optional premium themes and apps add up
• Transaction fees unless using Shopify Payments

Best for: Brands looking for a ‘starter kit’ of features that will grow with them, to streamline operations, and to avoid the backend complexity of WordPress.

Pricing: Starts at $39/month (Basic), up to $399/month (Advanced), with enterprise-level Shopify Plus starting around $2,300/month.

2. BigCommerce

BigCommerce is a strong alternative to WooCommerce for both B2C and B2B brands, especially those looking to scale without relying heavily on third-party plug-ins. Its built-in features include advanced discounting, catalog segmentation, native API access, and support for multiple storefronts.

Unlike WooCommerce, which requires extensive plugin customization, BigCommerce offers these capabilities as standard, all within a clean, user-friendly interface. It’s a solid choice for mid-size to enterprise brands that want a flexible, scalable ecommerce platform without needing to piece everything together manually.

What stands out:

• No transaction fees
• Robust product filtering and merchandising tools
• Native multi-currency and multi-language support
• MACH-certified architecture (microservices, API-first, cloud-native, headless-ready)

Drawbacks:

• Smaller theme selection than WooCommerce
• Backend UX is less beginner-friendly than WooCommerce
• Some features are locked behind higher-tier plans

Best for: Brands that want built-in scalability, B2B tools, and multi-storefront support without the hassle of plugin management.

Pricing: Starts at $39/month (Standard), with higher-tier plans reaching $399/month. BigCommerce Enterprise plans are priced individually, based on your store’s annual Gross Merchandise Value (GMV).

3. Wix eCommerce

Wix has made major strides in ecommerce functionality over the past few years. While often seen as a website builder first, Wix eCommerce offers a surprisingly comprehensive toolkit for product management, shipping, SEO, and payments within a user-friendly drag-and-drop environment. Setup and ongoing management are quick and easy, again in contrast to the web of WordPress plug-ins that typically come with WooCommerce.

What stands out:

• All-in-one hosting, SSL, and security included
• Streamlined editor with advanced design control
• Built-in marketing automation and abandoned cart recovery
• Native blogging and content tools that rival WordPress

Drawbacks:

• Limited scalability and control for growing brands
• App ecosystem is smaller and less robust than WooCommerce
• Less suited for B2B and wholesale models

Best for: Smaller ecommerce operations that want a functional, manageable setup and to move fast without hiring developers.

Pricing: Business Basic starts at $27/month. Plans with advanced shipping, subscriptions, or multi-currency range from $32–$59/month.

4. Adobe Commerce (Magento)

If WooCommerce isn't meeting the needs of your multi-region, multi-brand business, Adobe Commerce (formerly Magento) may offer the support you’re looking for. It offers enterprise-level product catalogs, customer segmentation, A/B testing, and advanced marketing automation within a robust open-source or cloud-based infrastructure. 

What stands out:

• Handles massive SKU counts and multiple storefronts
• Built-in B2B suite with customer roles, custom pricing, and quote requests
• AI-powered product recommendations and content personalization
• Seamless integration with Adobe’s broader ecosystem (Analytics, Target, Experience Manager)

Drawbacks:

• High implementation and maintenance costs
• Requires advanced technical support for ongoing optimization
• Slower launch timelines compared to plug-and-play platforms

Best for: Large ecommerce brands familiar with Adobe’s ecosystem and the in-house development expertise to manage its more complex enterprise-grade capacity. 

Pricing: Open-source version is free; Adobe Commerce Cloud is quote-based, often exceeding $30K annually.

5. Squarespace Commerce

If WooCommerce feels like overkill for a small product catalog or a solo creative brand, Squarespace offers a simpler, design-forward alternative. You won’t get WooCommerce’s depth or flexibility, but you also won’t need a developer to launch or scale.

Squarespace offers a simplified approach to ecommerce that’s popular with creative entrepreneurs, especially those in fashion, lifestyle, and design-driven niches. Like Wix, it bundles everything – hosting, design, and ecommerce – into one clean interface, making it easy for solopreneurs to manage without tech support.

What stands out:

• Beautiful, mobile-optimized templates
• Built-in marketing tools (email campaigns, SEO, social integration)
• Native inventory and shipping tools
• Strong blogging and visual content support

Drawbacks:

• Limited customization for checkout and product logic
• Few third-party integrations beyond native features
• Not ideal for large-scale catalogs or high-SKU operations

Best for: Lifestyle brands and solo sellers who prioritize product presentation and ease of use over the ability to customize.

Pricing: Business plan starts at $23/month; Commerce plans range from $27–$49/month.

6. PrestaShop

PrestaShop is a solid WooCommerce alternative when it comes to costs and freedom to expand. No upfront fees make getting started easier. Extensive localization capabilities, including support for multiple currencies, languages, and tax configurations, mean not having to switch platforms if and when tapping into new markets. Where WooCommerce works in 36 countries, PrestaShop does in over 200. 

Although free to download, it’s worth noting that PrestaShop requires paid hosting, and any premium modules beyond core functionalities also cost money.

What stands out:

• Built-in support for over 75 languages
• No subscription fees
• Granular tax and shipping control
• Open-source and self-hosted for full control

Drawbacks:

• Less intuitive interface
• Smaller developer community compared to WooCommerce
• Some modules can be expensive and hard to maintain

Best for: Sellers that want to start small and expand geographically in the future, or larger businesses already in need of a platform built for international ecommerce.

Pricing: Software is free; hosting and modules vary. The hosted “Classic” version starts around €24/month.

6. Sellfy

Sellfy targets creators and solo entrepreneurs who prioritize speed, simplicity, and social commerce. Launched in 2011, the platform is optimized for digital goods, subscriptions, and physical products, with built-in tools for embedding product links across YouTube, Instagram, and other content platforms.

Unlike WooCommerce, Sellfy eliminates the need for hosting, plugins, or custom development. You can start selling within minutes of sign-up. With no transaction fees on any plan, creators keep more of their earnings – though revenue caps may require an upgrade later.

What stands out:

• Built-in tools for subscriptions and digital downloads
• Embeddable product cards compatible with YouTube, Twitch, and blogs
• No transaction fees across all plans
• Mobile-first design with a dedicated app for store management
• Free SSL, built-in hosting, and instant storefront setup

Drawbacks:

• Limited payment options (only four credit card types accepted)
• Users cite response delays from customer support
• Annual sales are capped at $200,000 unless you negotiate a custom plan

Best for: Content creators, solopreneurs, and digital product sellers who plan on monetizing audiences via connections to social platforms.

Pricing: Starter ($22/month); Business ($59/month); Premium ($119/month). All plans include unlimited products and access to email marketing tools.

8. Shift4Shop

Shift4Shop (formerly 3dcart) offers many of the features WooCommerce users piece together through plugins, without requiring a developer to maintain them. It supports physical and digital products, custom checkout workflows, SEO optimization, and even dropshipping tools, all included with the base platform. Better yet, sellers who process over $1,000/month through Shift4’s payment gateway can use the software for free.

What stands out:

• Free plan available when using Shift4 Payments
• No product listing limits
• Native support for subscriptions and dropshipping
• Highly customizable with HTML/CSS editing

Drawbacks:

• Outdated backend design
• Reported stability issues and occasional glitches
• Less intuitive for non-technical users

Best for: Budget-conscious sellers who process more than $1,000/month in transactions and want advanced capabilities without paying for third-party add-ons.

Pricing: Free with $1,000/month in Shift4 payment processing; otherwise, plans start at $19.99/month.

6. OpenCart

Like WooCommerce, OpenCart is an open-source platform, but it’s not tied to WordPress. This makes it more focused from the start, built purely for ecommerce. Sellers can run multiple storefronts from a single dashboard and access an extension marketplace with themes, modules, and integrations for common shipping and payment systems. Some find that’s lacking from WooCommerce’s offerings. 

On the other hand, OpenCart’s broad capabilities require a bit more technical expertise. There’s a steeper learning curve, which can elongate the setup process.

What stands out:

• Free to download and use
• Single admin panel for managing multiple stores
• Multi-currency and multi-language support
• Strong community of developers and contributors

Drawbacks:

• Limited out-of-the-box features
• Fewer modern templates compared to WooCommerce
• Requires technical skill to optimize performance

Best for: Technically-savvy users who want full control over multiple online stores, with the option to extensively configure and differentiate each one.

Pricing: Open-source and free; costs depend on hosting, extensions, and development work.

10. Ecwid by Lightspeed

Ecwid integrates directly into existing websites, including WordPress, making it a smart alternative for sellers who like WooCommerce’s flexibility but want fewer headaches. It doesn’t require migrating your site or managing hosting, and offers built-in tools for managing orders, taxes, and product listings – even across social platforms.

The main drawback is a much-less-generous product catalog size limit – the free plan only accommodates five SKUs. Meanwhile, payment for listings on WooCommerce is solely transaction-based, meaning you can cost-effectively add as many items as you want.

What stands out:

• No need to migrate your website to WordPress
• Works with all major CMS platforms
• Native integration with Facebook, Instagram, and TikTok
• Simple, mobile-responsive interface

Drawbacks:

• Limited design flexibility
• Free tier restricts advanced features
• Best suited to smaller product catalogs

Best for: Merchants with a small product line that sees consistent sales.

Pricing: Free for up to 5 products. Paid plans start at $19/month, with more features unlocked at higher tiers.

7. Square Online

If you’re already using Square for in-person transactions, Square Online makes it easy to bring your catalog online. It offers ready-to-launch templates, built-in order management, and seamless syncing with Square’s POS system. Unlike WooCommerce, there’s no need for separate hosting or plugins to get started.

What stands out:

• Free plan with unlimited product listings
• Supports buy-now-pay-later via Afterpay
• Seamless integration with Square POS
• Tools for pickup, delivery, and shipping

Drawbacks:

• Limited customization compared to WooCommerce
• Processing fees apply to all transactions
• Must upgrade to access advanced features like abandoned cart recovery

Best for: Retailers looking to unify their online and in-store operations under one system.

Pricing: Free plan available; paid tiers start at $29/month (Plus) and $79/month (Premium).

What About Headless Commerce?

If your main pain point with WooCommerce is its lack of flexibility or performance at scale, headless commerce might be worth exploring. Solutions like Commerce Layer, Swell, and Fabric decouple your front-end experience from back-end operations, letting developers create lightning-fast, API-driven storefronts tailored to your business logic. They’re more complex to implement but offer unmatched scalability.

Don't Let Fulfillment Complicate Your Switch to a WooCommerce Alternative

Choosing the right ecommerce platform is a major decision, but it’s only half the equation. Your fulfillment setup has to evolve with your storefront. Whether you’re switching from WooCommerce to Shopify, BigCommerce, or a headless solution, Shipfusion makes the backend transition seamless.

Our software comes with an integration for WooCommerce and can integrate with every major ecommerce platform, no custom coding required. From real-time inventory sync to automated order routing and branded returns portals, we keep your operations running smoothly during (and after) your replatforming. Take advantage of over a million square feet of fulfillment space across North America and dedicated Account Managers for each client, and an ability to scale like no other by requesting a free consultation today.