6 Shopify Alternatives for 2025

From niche subscription startups to high-volume multi-channel brands, every ecommerce business is looking for the right platform fit. But the definition of a “perfect match” depends on your size, tech stack, and selling strategy, and what works for one brand might be completely wrong for another. Even the world’s most popular ecommerce platform has its ideal audience. If Shopify is no longer the perfect fit, rest assured: there are plenty of strong Shopify alternatives.

The bigger challenge is answering the next set of questions: Which competitors offer what you’re looking for? Is switching platforms worth the effort? And what does migrating away from Shopify actually involve?

This article breaks it all down, comparing top Shopify alternatives across features, pricing, customer ratings, and more, so you can make an informed decision about what fits your business best.

Do You Need a Shopify Alternative?

First things first: let’s take a minute to confirm that finding a Shopify alternative is even needed. There’s a lot about this big-name platform that goes unrecognized, and familiarity with its core offerings will help form a basis for comparison as we list alternatives later on. 

Shopify is an all-in-one ecommerce platform designed to help businesses of all sizes launch, manage, and scale their online stores. Its core offering is a user-friendly website builder that supports customizable storefronts with themes, drag-and-drop editing, and integrated product catalogs. Merchants can sell across multiple channels, including their own site, social media, online marketplaces, and in-person via Shopify POS.

Key features include:

• Storefront Management: Tools for product listings, collections, discount codes, and product SEO optimization.
• Secure Checkout & Payments: Shopify Payments allows merchants to accept credit cards and other payment methods without needing third-party processors.
• Shipping & Fulfillment: Built-in shipping rate calculators, label printing, and integrations with major carriers. 
• Inventory & Order Management: Real-time tracking, low-stock alerts, and centralized order fulfillment across channels.
• Analytics & Reporting: Sales reports, traffic insights, and customer behavior data are available through customizable dashboards.
• App Ecosystem: A robust marketplace of over 8,000 third-party apps to extend functionality, from email marketing to loyalty programs.
• B2B & International Support: Tools for multi-currency sales, localized storefronts, and wholesale portals for business buyers.

6 Shopify Alternatives Worth Considering

Shopify may be a market leader, but the reality is that every business has its own set of technical requirements, customer base, and growth plans. What works for one ecommerce business might not work for another. 

Here are six alternatives to Shopify that address its most common limitations:

1. BigCommerce

BigCommerce is often the first stop for sellers exploring alternatives to Shopify. It supports both DTC and B2B models and comes with built-in tools that reduce dependency on third-party apps – ideal for those who want to save money by making a switch, as BigCommerce doesn’t charge additional fees for using third-party payment gateways. MACH-certified infrastructure (microservices, API-first, cloud-native) makes it appealing to ecommerce teams prioritizing scalability and security.

Key differentiators include:

• Strong coupon, discount, and promotion capabilities
• Advanced product segmentation tools for targeted merchandising
• Full ownership of store data and front-end/back-end code
• No transaction fees for using third-party payment gateways
• Built-in multi-currency and multi-storefront capabilities
• Native integration with leading marketplaces and POS systems
• Extensive API access for custom functionality and automation
• Headless commerce-ready with native support for popular CMS platforms

Potential drawbacks to be aware of:

• Fewer turnkey shipping and inventory management tools compared to Shopify
• Smaller selection of out-of-the-box themes
• Some performance limitations for large, complex product catalogs (above 2 million SKUs or 20 million variants)

Account Plan Comparison

Review Summary

TrustPillot: 1.3/5 stars (435)

G2: 4.2/5 stars (452)

2. WooCommerce

WooCommerce is an open-source plugin that transforms WordPress sites into fully functioning online stores. It’s flexible and budget-friendly, especially for brands with in-house technical resources. Merchants can choose their own hosting provider and customize almost every aspect of their store through a wide variety of free and paid extensions.

One key difference from Shopify is control; with WooCommerce, sellers own their infrastructure and aren’t locked into monthly fees or platform-specific limitations. However, that freedom also means more manual upkeep and a higher risk of integration issues between plugins.

Key differentiators include:

• Built on WordPress, which is ideal for content-rich, SEO-driven ecommerce strategies
• Completely free to use with no required subscription plans
• Highly extensible with a vast plugin marketplace and custom development options
• Control over hosting, security, and performance optimizations
• Seamless integration with blogging, editorial, and marketing tools
• Granular customization of checkout, product pages, and user flows
• Community-driven development and transparent roadmaps

Potential drawbacks to be aware of:

• Requires separate hosting and domain configuration
• High plugin dependency introduces compatibility and maintenance challenges
• Fewer out-of-the-box design options than Shopify
• Technical expertise is needed for performance scaling and error resolution

Account Plan Comparison

Review Summary

Trustpilot: 2.0/5 (109 reviews)

Trustradius: 7.7/10 (263 reviews)

3. Magento (Adobe Commerce)

Magento is designed for ecommerce businesses with complex needs. Where Shopify offers a plug-and-play approach for ease of use, Magento offers flexibility through its PHP-based architecture and supports multi-channel operations out of the box. It’s especially useful for businesses that need advanced features like AI-powered catalog management, native A/B testing, and integration with Adobe’s broader suite.

Magento can handle high SKU volumes and global storefronts with ease, but it comes at a cost. The platform has a steep learning curve and typically requires ongoing development support. It’s best for larger or highly technical ecommerce operations with global footprints or advanced infrastructure requirements.

Key differentiators include:

• AI-powered product recommendations and dynamic pricing tools
• Enterprise-grade B2B suite with custom catalogs and buyer roles
• Advanced content staging, previewing, and personalization options
• Built-in A/B testing tools and marketing campaign management
• Headless and PWA-ready infrastructure
• Multi-warehouse and international storefront support
• Seamless integration with the broader Adobe ecosystem (Analytics, Target, Experience Manager)

Potential drawbacks to be aware of:

• Steep learning curve and high development resource requirements
• Expensive to implement and maintain at scale
• Complex patching and update cycles can disrupt store performance

Account Plan Comparison

Review Summary

G2: 4.1/5 (243 reviews)

Trustpilot: 2.3/5 (19 reviews)

4. Salesforce Commerce Cloud

For businesses already embedded in the Salesforce ecosystem, Commerce Cloud offers a seamless way to manage both DTC and B2B/wholesale operations. CRM and marketing automation capabilities are native rather than dependent on third-party tools. It also enables real-time personalization and supports PWA (Progressive Web App) development for mobile optimization.

However, the platform’s pricing and complexity limit its appeal to smaller operations. Many businesses report that the benefits of Salesforce’s AI features and unified customer data only become worthwhile at scale.

Key differentiators include:

• Native CRM and marketing automation capabilities
• Einstein AI for personalization, product sorting, and recommendations
• Unified customer data across all Salesforce services
  Built-in support for omnichannel commerce (storefront, POS, mobile, etc.)
• High availability infrastructure with global content delivery
• Tools for Progressive Web App (PWA) development
• Scalable commerce APIs and strong developer community

Potential drawbacks to be aware of:

• Complex onboarding that often requires Salesforce-certified developers
• Premium pricing with license structures based on gross merchandise volume (GMV)
• Overhead may be excessive for small and midsize operations

Account Plan Comparison

Review Summary

G2: 4.3/5 (450 reviews)

Gartner: 4.3/5 (11 reviews)

5. PrestaShop

PrestaShop is a cost-effective, open-source platform known for its strong presence in Europe and Latin America. It supports over 75 languages and multiple currencies, making it a practical choice for international sellers. With thousands of community-contributed modules, it’s highly customizable, though often best navigated by those with development knowledge.

There are no monthly subscription fees, but operating a live store still involves expenses like hosting, domains, and premium modules. The tradeoff is more flexibility and freedom from recurring charges.

Key differentiators include:

• Multilingual and multi-currency features built in
• No recurring license fees
• Users only pay for add-ons they choose
• Community-supported modules for shipping, payments, SEO, and more
• Control over server infrastructure and performance
• Detailed tax configuration for international compliance
• Highly flexible storefront and checkout customization
• Strong user base in Europe and Latin America

Potential drawbacks to be aware of:

• Technical knowledge needed to navigate setup and scaling
• Some premium extensions require manual installation and updates
• Less support for fast growth without dedicated development help

Account Plan Comparison

Review Summary

Trustpilot: 2.2/5 (541 reviews)

G2: 4.3/5 (156 reviews)

6. OpenCart

OpenCart is another open-source platform that doesn’t require monthly payments and offers merchants full control over their stores. A standout feature is the ability to manage multiple storefronts from a single admin dashboard – something Shopify doesn’t currently support natively.

However, OpenCart's simplicity comes with some drawbacks – namely limited plugins, slower page speeds, and less intuitive inventory management. For sellers with technical support, these issues can be mitigated with custom development.

Key differentiators include:

• Free to download and use, with no required monthly fees
• Built-in multi-store management with shared inventory and reporting
• Lightweight platform that runs efficiently on affordable hosting
• Support for over 40 payment gateways and 15+ shipping methods out of the box
• Marketplace of modules for accounting, loyalty, product feeds, and more
• Hosted version includes 99.9% uptime, NVMe SSD hosting, and auto-scaling infrastructure

Potential drawbacks to be aware of:

• Fewer plug-and-play integrations for marketing and shipping tools
• Less intuitive user interface and admin panel design
• Manual processes for inventory and order management can slow growth
• Customizations often require PHP and HTML expertise

Invoice Plan Comparison

Review Summary

Trustpilot: 3.4/5 (26 reviews)

G2: 4.3/5 (104 reviews)

Integrate with These Shopify Alternatives and More

Choosing between these Shopify alternatives may be difficult. Luckily, choosing a 3PL doesn’t have to be. Not only do we operate a massive network of fulfillment centers from coast to coast, but do so while accommodating back-end workflows of all kinds. Take advantage of a plug-and-play integration for Shopify, plus solutions for WooCommerce, BigCommerce, and more through our team of in-house developers. 

Exploring new ecommerce platforms? While you're making big moves on the front end, make sure your back end can keep up. Shipfusion makes it easy to integrate with Shopify, WooCommerce, BigCommerce, and more, so no matter which platform you choose, fulfillment never slows you down.

With strategically located warehouses, dedicated on-site support, and proprietary tech that adapts to your workflows, we help fast-growing DTC brands scale without limits.

Let’s make fulfillment the easiest part of your switch. Reach out today for a free fulfillment and shipping assessment.