Shipfusion Blog

The Ultimate CBD Fulfillment Guide: Part Two

Choosing the right partner can make or break your company’s logistics, customer service, and repeat purchases. Using a fulfillment center like Shipfusion frees you from navigating the fulfillment landscape with zero stress. Below are some insights on how Shipfusion can take your business to the next level.

Legally Shipping CBD Products

Hemp-derived CBD products are generally much more widely recognized, accepted, and legalized than their THC-containing counterparts. Still, the distribution of products that contain CBD is pretty strictly regulated, and there are specific components to consider regarding whether or not your suppliers’ CBD is actually legal for you to ship.


Before you ship your CBD, you must ensure that the products you’re putting your business name on do not contain more than 0.03% THC. Also, you have to have the capacity to verify, in writing, the amount of THC in the product you’re shipping. Remember, as long as you’re working with the right fulfillment center, you will not have (or should not have) any potency issues.

Plant Origin

You cannot ship your CBD products if you’re unsure of the plant’s origin, and the CBD in your products must be extracted from hemp and not marijuana plants. Most businesses that specialize in shipping CBD work with a supplier, so you’ll have to keep in close contact to ensure that your products consistently hit the correct THC level standards.

For some companies, their THC comes from synthetic sources. If this is the case for you, it’s best to speak with an attorney concerning the best way to go about shipping your products out to customers.


The licensing component of the selling and shipping CBD puzzle is not one you want to lose. If you grow your plants yourself, you must be a licensed grower, and if you work with a supplier, they have to have a valid license to grow. You can’t ship random CBD products from friends and family that experiment with growing and making infusions.

You and your supplier can face legal issues and shut down if you choose to operate without a license or ship products with illegal amounts of THC. As a licensed grower, your state government will oversee your hemp crop, ensuring that all production and extraction processes are controlled and legal.


To expand a bit on the CBD testing procedure, it’s crucial to know that you cannot test your products at home or your supplier and then send them out without third-party input. A professional testing company must test every CBD product you sell to document the chemical makeup of your products, including the amount of THC present in each.

Third-party testing is a great place to start when it comes to shipping your CBD products, as it’s often a prerequisite to determining the potency and plant origin.

Additional CBD Legalities

Now that we’ve covered the legal restrictions surrounding preparing your CBD products to ship, you should know a bit about CBD marketing. Every business needs to market its products successfully to make sales and see eventual growth. Failure to follow CBD marketing rules could result in penalties on a state or federal level.

FDA regulations may pose a concern for many CBD suppliers and fulfillment centers, as the drug classification of the marijuana plant makes things fuzzy in the legal department. If you’d like to sell your CBD online, you might wonder about your options for legal marketing and advertising.

Legal CBD

Whether or not CBD is legal depends on which state you reside in and what products you intend to sell. You can sell only hemp-derived CBD products online, so stop right there if you plan to place CBD extracted from marijuana plants for sale. Certain states prohibit the sale or consumption of CBD, so if you’re selling online, you have to be fully compliant with every states’ stance on CBD.

You can do this by implementing product-specific shipping restrictions in your online store. Most web-hosting services have this option, and it’s not difficult to set up.

Rules and Regulations

You have to follow the rules and regulations regarding the sale of CBD that extend outside the realm of the shipping process. The Farm Bill, passed in 2018, legalized the production and distribution of hemp in the United States. 

However, you cannot ship hemp-derived CBD with more than 0.03% THC, and CBD produced from the marijuana plant is legal for recreational use in only 15 states when sold through licensed marijuana markets. We cannot stress how imperative it is to do your localized research when selling CBD products, both in-person and online. The legal status of CBD is utterly inconsistent across federal and state levels.


You can’t launch any business without a solid business plan, and CBD is no exception to that rule. In fact, your business plan for a CBD specialty company has to be near foolproof to keep you, your suppliers, and your customers safe. You don’t want to miss any potential obstacles that may come your way, so thorough preparation is vital.

Shipfusion sets your business on autopilot and combines flexible, reliable fulfillment with powerful, real-time technology. Shipfusion has multiple fulfillment centers across the US and Canada– making it easy to manage your eCommerce business. For more information on how to set your business on autopilot, contact one of our fulfillment specialists today.

“Part of the theme at Shipfusion is that we don't constrain our clients. We work with them as business partners, which allows them great flexibility to work with other 3PL solutions and still take advantage of Shipfusion services.”

Dean Bentley-Falcke
Senior Solutions Architect and eCommerce Specialist
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