Shipfusion Blog

How to Manage Your Cash Flow & Profit Margins in Wholesale Fulfillment

Choosing the right partner can make or break your company’s logistics, customer service, and repeat purchases. Using a fulfillment center like Shipfusion frees you from navigating the fulfillment landscape with zero stress. Below are some insights on how Shipfusion can take your business to the next level.

Streamline your online payment options

Online payment options are convenient for buyers and sellers because they eliminate the need for cash or checks. They also give you more control over your money flow. Payments are direct deposits into your bank accounts instead of being held by a third-party vendor until they receive funds from customers in their accounts.

In today’s world, people are used to doing transactions online. They prefer to pay with their credit cards instead of cash or check. To attract more customers and make it easier for them to complete their transactions, you should offer more online payment options for your customers.

Ensure your website accepts all major credit cards (Visa, MasterCard, American Express, and Discover). It’s also important that your website accepts all international currencies. 

Which Are the Most Effective Strategies for Enhancing Sales in Wholesale?

To make the best out of your current customer relationships, you need some strategies to capture their interests by offering them irresistible deals. Here’s a good place to start:

Use volume pricing to incentivize high quantity sales of particular products.

Tiered pricing is a common practice in wholesale, where the more you buy, the lower the price you pay for each unit. While this may seem an obvious move, finding ways to incentivize customers who would otherwise buy only one or two units of a product can be difficult. You can do this by offering discounts on larger orders or offering product bundles containing multiple items at discounted prices.

For example, suppose your company sells kitchen appliances like blenders or food processors. In that case, you might offer a discount when customers purchase three kitchen appliances together (a blender, food processor, and pressure cooker). This strategy works great because it encourages people to purchase more than one item at once (increasing your overall sales) and gives them an incentive not just to buy one appliance at full price — they now have a reason to purchase more than they originally planned on buying.

Use bundling and package deals to increase sale prices

Bundling refers to selling multiple items together as a single package deal. For example, selling socks and t-shirt bundles at a discounted price compared to buying them separately. This will encourage customers to spend more money on multiple items instead of buying only one pack of items. Package deals are similar, but they may involve more than two items being sold together at a discounted price.

Most of your customers are retailers, so they are likely to take the deal as it means more profit for them. This is also an effective way of encouraging customers to buy multiple items at once instead of just one or two items at different cost prices.

Create a Referral Program

Referral programs are one of the greatest in promoting sales. If you’re unfamiliar with the concept, they’re a way to reward customers who tell their friends about your products or services. When someone signs up using a referral link, you can waive the sign-up fee or give them a discount on their first purchase (or both).

You can also create custom landing pages for each product where users can enter their code and start shopping immediately.

Make Order Recommendations Based on Orders Placed by The Retailer Automatically

Another way that wholesale businesses can help ensure that they’re meeting demand is by automating order recommendations based on previous orders placed by the retailer either automatically or via a live customer service rep who can make recommendations based on what the retailer has ordered previously and what other customers have also purchased based off of those same items or similar items (based on category). This will also help prevent inventory problems from occurring as well as help reduce inventory costs because you won’t have an excess amount of items sitting around taking up space.

Leverage the internet

The key to selling more wholesale products is ensuring that your customers know about all of the great offers you have going on at any given time. Through the power of the internet, you can make your customers aware of these sales offers as soon as you launch them to spur their interest. There are many different ways that you can do this:

Email Newsletters

Take advantage of the power of emails to reach out to your customers to make them aware of oncoming and current offers. You can have customers sign up to your email list via your website in exchange for something interesting to them, like a coupon.

With their emails, you can easily inform them every time you roll out an offer to ensure they don’t miss it.


Your website should be designed so that it’s easy for customers to find information about current sales and offers. Create burners or pop-ups showing you hot deals to make them easily accessible to your site visitors.

Create compelling, eye-catching campaigns

Create eye-catching campaigns that appeal directly to your customers. You can use social media networks such as Facebook or Twitter to run the campaigns, linking the offers to the sales pages on your website.

The key here is ensuring that the audience sees what it wants in a single glance – this will help them make up their minds faster than if they were presented with an endless stream of information.

Summing Up

To have a smother time moving the product to the customers in a wholesale, you must devote time and resources to creating a coherent structure. You need to know how products are moving in the inventory in real-time and what needs more effort to push to the retailers.

Creating an easy time for the retailers is key as they will have every reason to come back to you for more. Your salesforce is a key part of creating this relationship, and you need to give them all they need to keep things under control.  

Shipfusion sets your business on autopilot and combines flexible, reliable fulfillment with powerful, real-time technology. Shipfusion has multiple fulfillment centers across the US and Canada– making it easy to manage your eCommerce business. For more information on how to set your business on autopilot, contact one of our fulfillment specialists today.