Maddie Innocente

Maddie Innocente

Maddie Innocente is the Brand & Editorial Marketing Strategist at Shipfusion. With a background in ecommerce fulfillment, Maddie focuses on turning complex logistics topics into clear, compelling stories through content and strategic storytelling.

Posts by Maddie Innocente

What Is a Backorder? Definition, Causes, and How to Manage Them

What is a backorder

Picture this: A customer excitedly clicks Add to Cart, buys one of your best-selling items, only to find your stock is empty. Should you cancel the order and lose the sale, or let them buy it anyway with the promise of future delivery? Backorders may be the solution you are looking fo …

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SKU vs UPC vs Barcodes: Definitions, Best Practices & When to Use Each

SKU vs. UPC

To understand how inventory and product management work together, you should know three fundamental concepts: SKUs, UPCs, and barcodes. These three terms are usually interchangeable, but each plays a different role in operations and inventory management. Ultimately, they affect custom …

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Spiral Bible Wins Shipfusion’s 2025 DTC Growth Award

DTC Growth Award Winner Spiral Bible

We’re excited to announce Spiral Bible as the 2025 winner of Shipfusion’s second annual DTC Growth Award. At Shipfusion, we love seeing our clients grow and watching their fulfillment scale right alongside them. The DTC Growth Award was created to recognize brands that achieve excepti …

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Ecommerce Cost Optimization: Proven Strategies to Reduce Fulfillment, Shipping, and Operational Costs

Ecommerce cost optimization

Discover proven strategies to optimize ecommerce costs and reduce fulfillment, shipping, and operational expenses.

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Best TikTok Shop Agencies in 2026

Best TikTok Shop Agencies in 2026

As of 2026, the best way to succeed on the fastest-growing social commerce platform that is TikTok, is to collaborate with a specialized TikTok Shop agency. Compared to conventional paid social media marketing, TikTok Shop combines quick video content, real-time product displays, part …

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Reverse Logistics in Ecommerce: How to Optimize Returns, Reduce Costs, and Improve Customer Experience

Reverse Logistics in Ecommerce

What Is Reverse Logistics in Ecommerce? Reverse logistics in ecommerce is when the flow of products goes back through the supply chain, from the customer to the retailer or manufacturer. That includes many processes, such as a return to processing refunds, restocking inventory, and di …

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