Author

Maddie Innocente

Maddie Innocente is the Brand & Editorial Marketing Strategist at Shipfusion. With a background in ecommerce fulfillment, Maddie focuses on turning complex logistics topics into clear, compelling stories through content and strategic storytelling.

News

Shipfusion Posts 147% Growth, Lands #183 on The Globe and Mail's Top Growing Companies List

Toronto, Ontario - September 28, 2026 Shipfusion is pleased to announce it has ranked number 183 on the 2026 Report on Business magazine’s ranking of Canada’s Top Growing Companies…

Maddie Innocente • Sep. 30, 2026 • 4 min read

Logistics Supply Chain

6 Best Red Stag Fulfillment Alternatives for 2026

The right 3PL partnership is one you want to get right the first time because you might not get a second chance during peak season. Red Stag Fulfillment has built a strong name on …

Maddie Innocente • Sep. 28, 2026 • 11 min read

Logistics Supply Chain

Amazon MCF vs. 3PL: Is MCF Still Worth It?

If you route many orders through Amazon, you've probably noticed your Amazon Multi-Channel Fulfillment (MCF) bill creeping upward this year. You're not imagining it, and you're not…

Maddie Innocente • Sep. 10, 2026 • 14 min read

Ecommerce Strategy Logistics

Best ShipBob Alternatives for 2026 (Ranked by Use Case)

ShipBob earned its reputation as one of the most recognizable tech-enabled 3PLs in ecommerce, and it's still a solid entry point into outsourced fulfillment. But the reality is thi…

Maddie Innocente • Aug. 28, 2026 • 13 min read

Fulfillment

Best 3PL Companies for Ecommerce Fulfillment

Successful ecommerce businesses often struggle with bottlenecks, shipping delays, and runaway overhead. Finding the best 3PL company for your ecommerce business is one of the highe…

Maddie Innocente • Jul. 29, 2026 • 15 min read

Fulfillment

When Should You Switch 3PLs? The Strategic Timing Guide for DTC Brands

If you’ve ever found yourself white-knuckling it through peak season or a major sales surge that resulted in late shipments, stockouts, or radio silence from your 3PL, well…you alr…

Maddie Innocente • May. 27, 2026 • 10 min read

Fulfillment

3PL vs. In-house Logistics: Which Fulfillment Strategy is Right for You?

When comparing 3PL vs. in-house logistics, ecommerce businesses must weigh control against flexibility, and fixed costs against variable ones. In-house logistics gives brands direc…

Maddie Innocente • May. 12, 2026 • 10 min read

Logistics Supply Chain

3PL vs Freight Broker: Key Differences, Pros & When to Use Each

Many companies are venturing into modern logistics. In doing so, they encounter many confusing industry terms. For instance, the terms “3PL providers” and “freight brokers” are oft…

Maddie Innocente • Apr. 22, 2026 • 9 min read

Inventory Management

What Is a Backorder? Definition, Causes, and How to Manage Them

Picture this: A customer excitedly clicks Add to Cart, buys one of your best-selling items, only to find your stock is empty. Should you cancel the order and lose the sale, or let …

Maddie Innocente • Mar. 23, 2026 • 9 min read

Inventory Management

SKU vs UPC vs Barcodes: Definitions, Best Practices & When to Use Each

To understand how inventory and product management work together, you should know three fundamental concepts: SKUs, UPCs, and barcodes. These three terms are usually interchangeabl…

Maddie Innocente • Mar. 16, 2026 • 11 min read