Author

Brittany Rycroft

Brittany Rycroft is the Head of Marketing at Shipfusion. Having spent the past 6 years of her 15+ year career in ecommerce, Brittany is always on the lookout for the trends, strategies, and considerations fast-growing DTC brands need to factor into their growth plans.

A globe with a large arrow pointing out of it toward a map of the U.S., with an icon of a pill bottle and pills suggesting international shipments.

Logistics Fulfillment

How to Sell Supplements in the U.S. as a Global Brand

Selling Supplements in the U.S. as a Global Brand: Everything You Need to Know How to stay compliant, ship faster, and grow confidently from abroad

Brittany Rycroft • Sep. 8, 2025 • 6 min read

Illustration of different badges and crests pointing to one another through a network of arrows

Logistics Fulfillment

The Importance of Lot Tracking for Compliance & Customer Trust

The Importance of Lot Tracking for Compliance & Customer Trust Lot tracking might not be the most glamorous piece of ecommerce—but for brands with perishable or sensitive produ…

Brittany Rycroft • Aug. 27, 2025 • 6 min read

Map of America with Japanese-themed elements such as Pagodas, Lanterns, and Gates

Fulfillment

How to Launch U.S. Fulfillment as a Japanese DTC Brand (And Keep Control)

The Ecommerce Fulfillment Playbook for Japanese Brands Expanding to the U.S. Breaking into the U.S. market is a big move — and for Japanese ecommerce brands (especially J-Beauty br…

Brittany Rycroft • Aug. 22, 2025 • 10 min read