Your Brand Has Gaps. Find Them in 5 Minutes.

A benchmark across your customer experience, from checkout, fulfillment, and unboxing, based on data from hundreds of actual DTC orders we placed.

Every Future Commerce subscriber also unlocks three months of Free Fulfillment if they end up becoming a Shipfusion customer.  

DTCXQuiz
Find out where you stand in 5 minutes + 16 questions
Benchmarked against real industry data 
Sign up for a free secret shop of your online store
Walk away knowing exactly where to improve

How it Works

Two Ways to Understand Your Fulfillment Experience

Available to Everyone

DTC Fulfillment Experience Quiz

 

Answer 16 questions across the four pillars of your customer experience. You'll get a score, see where you stand against real DTC benchmarks, and unlock four industry reports

Available to Everyone

DTC Fulfillment Experience Quiz

 

Answer 16 questions across the four pillars of your customer experience. You'll get a score, see where you stand against real DTC benchmarks, and unlock four industry reports

Phase 1 — The Quiz


Know where you stand across every stage of

the customer journey

The quiz includes questions across the four key pillars of your DTC experience: 

Checkout & Conversion
How frictionless is your path to purchase?

Checkout & Conversion
How frictionless is your path to purchase?

Post-Purchase Communication
Are you keeping customers informed and coming back?

Packaging & Unboxing

First impressions last. What does your brand feel like when it arrives at the door? 

What You'll Get from the Quiz

 

Every brand that completes the quiz receives:

 

  • A benchmark score: See exactly how your brand measures up across all four categories

  • A clear view of your wins and gaps: See what you're doing well and where you can improve

  • Actionable next steps: Gain quick wins you can implement today and longer-term improvements you can begin to evaluate and incorporate

  • Free secret shop: Complete the quiz and opt into the secret shop to qualify

 

→ Start the quiz 

Phase 2 — The Secret Shop


A real customer experience. Analyzed start to finish.

For selected brands, we go beyond the questionnaire.

Our team conducts a full end-to-end audit. 

An Outsider Look at What You're Missing
We see what your customers see, not what you

think they see.

Visual Proof
Screenshots, delivery photos, and an unboxing video.

Not just a written report.

Findings You Can Act on Immediately
Clear wins, easy fixes, and longer-term opportunities delivered a full audit report.

What We Audit 

 

  • Checkout Flow & UX: Friction, trust signals, payment experience.

  • Upsells & Merchandising: In-cart opportunities, cross-sell execution.

  • Fulfillment Speed & Accuracy: Processing time, carrier performance, and order accuracy.

  • Post-Purchase Emails: Timing, clarity, messaging, and sequence effectiveness.

  • Packaging & Unboxing Experience: First impressions, brand consistency, presentation, and product protection. 

 

 

The Process


From quiz to secret shop, here's how the full experience works.

1. Complete the quiz

 

Five minutes, 16 questions, four pillars across the customer journey scored

2. Get your results

 

Your benchmark score plus access to four DTC industry reports

3. We Secret Shop Your Brand

 

If you're selected, we place a real order and document everything

4. Full audit delivered

 

Report, video, and a 30-minute debrief with our team.

Get Started


Start with the quiz. See how you stack up.

 

16 questions. Under 5 minutes. Real benchmarks. Upon completion, you'll also unlock three months of free fulfillment if you choose to work with Shipfusion.