Rethinking Everything Sleep

Rejuvia didn’t start with a grand vision or an airtight business plan. In fact, it wasn’t even supposed to be a business at all.

RC had struggled with sleep for years. Between school and athletics, rest was always the first thing sacrificed. He had tried everything – melatonin gummies, herbal capsules, sleep teas – but none of them worked the way he needed. Some took too long to kick in, some left him groggy the next day, and others weren’t even safe for athletes due to questionable ingredients.

Kristen, who had just sold her medical manufacturing business, had an idea. What if there was a better delivery method? Something that absorbed faster, was easy to use, and worked consistently.

The result was a sleep spray – an oral mist designed for rapid absorption. It wasn’t just another sleep supplement. It was different.

But when RC and Kristen first launched Rejuvia in 2018, the sleep spray wasn’t the focus. They started with a broad lineup of wellness products – capsules, oils, and gummies – just like every other supplement brand.

“We thought we could just put up a website and people would buy,” RC admits. “We learned quickly that differentiation wasn’t optional; it was the only way forward.”

The Pivot That Stuck

The broad product line struggled. Customers weren’t connecting with the brand, and growth felt sluggish. That’s when RC and Kristen made the biggest pivot of their journey: Cut everything except the sleep spray.

It worked.

“When customers started buying every month, subscribing to the product, telling us it was part of their nightly routine, we knew we were onto something,” RC says.

That one decision changed everything.

Suddenly, Rejuvia wasn’t just another supplement brand. They were the company pioneering sleep sprays in the DTC space.

Still, the road to success wasn’t smooth.

Scaling an ecommerce business is expensive. Every new customer meant more ad spend, higher shipping costs, and the constant need to keep inventory flowing. The first few years were a grind, and fulfillment was one of the biggest bottlenecks.

“We were spending more time packing orders than growing the business,” RC says. “It got to a point where we knew we had to hand off fulfillment, or we wouldn’t be able to scale at all.”

Something had to change.

Boxes > Brand?
Not Anymore

RC wasn’t actively searching for a 3PL when Shipfusion reached out.

Jim, from the Shipfusion team, had actually purchased a Rejuvia product himself. He experienced firsthand what customers were seeing: products going out of stock, long fulfillment times, and a company stretched thin. He reached out at the right time.

At first, RC considered another fulfillment option – a startup 3PL run by a friend – but after speaking with the Shipfusion team, the decision became obvious.

“Everything about Shipfusion made sense for us,” RC says. “The way they operated, the brands they worked with, the trust factor … it wasn’t even really a debate at the end of the day.”

But letting go of fulfillment was harder than expected.

Handing Off Without Losing Heart

“We had built this brand with so much personal involvement in every package. I knew exactly what every customer was receiving. Passing that off was tough,” RC admits.

That hesitation didn’t last long. Within two months of switching to Shipfusion, fulfillment stopped being a bottleneck, saving RC and Kristen 20/hours a week.

Orders went out on time. Inventory was stocked properly. Customers kept coming back. And for the first time, RC and Kristen had the bandwidth to focus on growing the business, not just keeping it running.

Headspace:
The New ROI

Before, half of RC’s week was shipping. After the hand‑off, fulfillment faded into the background—orders out on time, inventory clean, customers happy.

• Founder time back: ~20 hours/week recaptured from packing, label printing, and drop‑offs.

• Speed & accuracy: Order SLA with 99.99% on‑time shipments.

• Real focus: Time moved to brand, CRO, and lifecycle—things that compound.

Kristen turned her focus to financing, ensuring they could support growth instead of constantly scrambling to keep up.

RC refined their ecommerce strategy, improved branding, and dialed in their marketing efforts. Instead of being trapped in the day-to-day logistics, they had the space to think bigger.

The impact was immediate. Within a year, they saw 340% total growth in order volume. Rejuvia was no longer trying to simply keep pace. It was growing.

"Passing off fulfillment was scary for a week or two, and a superpower after that. We finally had room to think bigger," RC says.

Next Plays (And Why They Work)

Now, Rejuvia is looking ahead.

Growth is the priority. If all goes to plan, sales will increase another 20 to 25% this year.

There’s also something bigger in the works: several new products they believe could surpass the sleep spray in success. 

“Choosing to outsource our fulfillment meant we could find the headspace to innovate the next big thing as another path to growth,” RC says. 

Retail expansion is on the table, but only when the company is ready to handle it. For now, direct-to-consumer remains the focus.