While we continue to go mobile with our marketing and business operations, things seem to get a little faster. Still ‘time’ tops it off on any customer’s list of concerns regarding your business. Your order processing and product delivery are critical factors in determining if a customer will ever come back to your eCommerce business.
Business owners who have struggled with product delivery realize the negative impact it can have on sales.
Regardless of all the benefits your products offer, and all the features that make it ‘special’ – if it doesn’t make it to your customers within the promised timeline, it’s never going to be successful.
Why is eCommerce Product Delivery Important?
What are the reasons behind this growing emphasis on timely deliveries?
It’s All About Reputation
With Amazon now making drone deliveries and other companies following in the footsteps to cut down their delivery timelines, it’s quite obvious that eCommerce business reputation now depends on seamless and effective product delivery.
When product delivery meets expectations, customers are more likely to trust your business. This satisfaction compels them to spread the word about your company, thus adding to your reputation.
While most of your strategies are focused on attracting new customers, don’t forget that they are also more likely to switch if they don’t like one thing about the experience. Marketing has always been and will be about forming mutually beneficial relationships with customers.
Consider this; your first point of contact with a fresh customer is the delivery—when they actually get to see the product they ordered from your website. You want to leave the right impression by making sure that it is delivered to them within the timeframe promised, even before that. This is the only way to ensure that they shop from your store again. What do you get? A long-term customer who won’t think twice before ordering from your store.
Improving Operational Efficiency
On-time product delivery isn’t all about the customers; it also benefits your eCommerce business. If you make the delivery on time, only then you are going to get the customer equity you need to maintain positive cash flow. The longer you take, the more difficulties you will face with managing company finances. When customer equity is achieved early, you become more efficient.
But in the midst of meeting deadlines, creating marketing strategies and working hard to achieve your goals, how do you know you ensure timely deliveries?
The answer is product fulfillment services. Fulfillment companies are dedicated to receiving orders, packing them and shipping for on time deliveries.
If you are looking to make your digital mark in US and Canadian markets, there is no better fulfillment service than ours. We use state-of-the-art techniques and order fulfillment best practices to ensure all your products are handled professionally, on time and delivered within the specified timeline.
Shipfusion sets your business on autopilot and combines flexible, reliable fulfillment with powerful, real-time technology. Shipfusion has multiple fulfillment centers across the US and Canada– making it easy to manage your eCommerce business. For more information on how to set your business on autopilot, contact one of our fulfillment specialists today.