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Fulfilling the Unfulfilled: Common eCommerce Fulfillment Mistakes to Avoid

In the present digital world, the eCommerce industry is experiencing phenomenal growth. As the market accelerates, retailers can’t afford to make eCommerce fulfillment mistakes that could hurt their revenue. One of these errors is related to customer fulfillment.

Successful order fulfillment leads to a successful business. It creates a positive customer experience and increases the likelihood of repeat orders.

On the other hand, an inefficient fulfillment process can lead to a negative customer experience and have a significant impact on your e-commerce company’s revenue. Remember, your customers have extensive choice when choosing an e-commerce company.

An unfulfilled order can minimize their trust in your business. The loss of loyalty and satisfaction can be detrimental to the reputation of a brand in the long run.

4 eCommerce Fulfillment Mistakes to Avoid

How do you deliver an effective eCommerce order fulfillment process to your target audience? Avoid these crucial mistakes and watch your business grow:

Lack of Centralized Order Management

The order fulfillment process comprises multiple steps, including order placement, inventory storage, packing, dispatch and delivery of products to customer.

Even the smallest of errors at a stage can cause massive delays in delivery. It is, therefore, crucial to use a centralized order management system. A centralized system can save time and streamline the fulfillment process by making order information accessible to everyone. Not to mention, it can make monitoring of order information easier for everyone.

Inefficient Inventory Management

By aligning your order management system to your inventory, you can expedite the fulfillment process.  Using a software will help you monitor and manage your inventory in real time.

Poor Communication

Proper communication between a business owner and warehouse leads to quick fulfillment. Invest in a sophisticated software to facilitate the communication process so that you can inform the warehouse about new orders immediately.

No Integration

If you’re receiving orders from multiple sources—website, phone, and so on—make sure you’re using an integrated system. This way, you won’t have to manage each source individually.

Whether you’re running a small or an established firm, the right technology will provide you a swift and seamless order fulfillment process. Learn more about eCommerce integrations!

Shipfusion sets your business on autopilot and combines flexible, reliable fulfillment with powerful, real-time technology. Shipfusion has multiple fulfillment centers across the US and Canada– making it easy to manage your eCommerce business. For more information on how to set your business on autopilot, contact one of our fulfillment specialists today.

“Part of the theme at Shipfusion is that we don't constrain our clients. We work with them as business partners and we work with their solutions and their environments, which allows them great flexibility to work with other third parties, but still take advantage of Shipfusion services.”

Dean Bentley-Falcke
Senior Solutions Architect and eCommerce Specialist
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