Shipfusion Blog

The Dos and Don’ts for eCommerce Business Startups

Ecommerce business startups are booming these days. The market is rich and competitive, providing significant opportunities to grow. All it requires is an honest effort and a strategy that works.

If you are looking to start an eCommerce business too, you must first get acquainted with the competition. There are hundreds of thousands of businesses and you’ll find at least a few targeting your particular niche and customers.

Tips to Help eCommerce Business Startups

Standing out in the market by providing a much-required product or service is the key to achieving success. Follow these simple dos and don’ts to get started.

DO locate a niche market

The first step is to find a niche which both interests you and provides growth opportunities. It’s not necessary for you to be well-acquainted with the field, but you must be passionate enough to learn.

Furthermore, the idea should be adaptable as an e-commerce setup. For instance, you are interested in photography and want to work with that. However, it will be difficult to set it up as an ecommerce business.

DO identify a gap/problem to fill

So, the question arises, how to find what you should provide. A simple way to arrive at the answer is to survey the market. Ask friends, people on the internet and Google possible gaps that need to be filled in your chosen niche.

Again taking the example of photography, you may choose to develop digital photos, set them in frames or as wall art for decoration.

DON’T limit your customers’ options

When offering a service or a product, make sure you’re not restricting your customers to only a few options. The more flexibility you offer, the more orders you’ll receive.

For the previous idea, you can offer a number of designs of frames, effects to include for the wall art, and use a variety of materials.

DON’T try to handle it single handedly

Most entrepreneurs think that they can handle everything by themselves. From monitoring the website to receiving orders and delivering services, they take responsibility of everything.

While it is easier to do this at the start, it can become more difficult with time. You can include more people in the team to manage different parts of the business, or simply outsource these services.

For instance, we work hard to facilitate the ecommerce order fulfillment processes for startups and established businesses alike. Receiving customer orders, delivering products, tracking shipments, we do it all.

DO work to retain customers

You want to make sure that customers come back to YOU when they need the product again. Offering competitive prices, making the ordering process easier, delivering products on time and asking for their feedback can help you retain them.

Email marketing and following up on complaints and feedbacks will also make sure your customers remain in touch.

Shipfusion sets your business on autopilot and combines flexible, reliable fulfillment with powerful, real-time technology. Shipfusion has multiple fulfillment centers across the US and Canada– making it easy to manage your eCommerce business. For more information on how to set your business on autopilot, contact one of our fulfillment specialists today.

“Part of the theme at Shipfusion is that we don't constrain our clients. We work with them as business partners, which allows them great flexibility to work with other 3PL solutions and still take advantage of Shipfusion services.”

Dean Bentley-Falcke
Senior Solutions Architect and eCommerce Specialist
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