Key Things to Consider When Starting an eCommerce Business during COVID-19

By | April 6, 2020

Looking to start an online store during COVID-19? Understanding some key points when joining an eCommerce marketplace is essential to bring in profits. Partnering with a fulfillment center like Shipfusion frees you from navigating the inventory management, shipping and receiving landscape with zero stress. Below are some tips and insights on when its time to take your business to the next level. 

No doubt, the eCommerce platform is a pool of opportunities waiting to be explored and capitalized upon especially during this global pandemic. However, nothing comes without a price tag; you need to be very careful when weighing the pros and cons of taking up an online business venture.

The diverse options available online has made it possible to shop within the comforts of our home. Many eCommerce enthusiasts have leveraged the online platform to derive great business potential. If you are one of the people aspiring to launch your own eCommerce business, there are certain things you need to keep in mind:

Find Your eCommerce Niche

Narrowing your scope of business helps you concentrate your time, energy and efforts on something that yields productive results. Furthermore, if your target market is already filled with potential sellers, it’s time to revise your launch strategy. A saturated market might only disappoint you and make your efforts feel meaningless. Hence, it is very important to make calculated moves before it’s too late to realize that you’ve gotten your hands into something that is not going to work out for you. Still, stuck? Check out this article from our friends at Shopify on some fool-proof eCommerce business ideas. https://www.shopify.ca/blog/online-business-ideas

 Choose Your eCommerce Order Fulfillment Service

Does your new business have inventory to manage and ship to customers? Focus on the core of your business and building your business brand, and leave the shipping and receiving to the experts at eCommerce fulfillment companies like Shipfusion. In most cases, you will find that using a third-party order fulfillment company will lower your overhead costs, decrease shipping costs, and save you valuable time to focus on building your customer base. Shipfusion can customize and tailor order fulfillment services to your eCommerce business, including customized projects for special orders such as subscription boxes, customized labelling and packing, pick and packing, quality control, multi-warehouse eCommerce fulfillment, and returns management.

Brand Your eCommerce Business

Once you have decided on your business idea, give it an attractive name. The strategy for devising a unique business name is based on the basic principle of simplicity. It should be catchy and easy to remember and make sense for your brand.

Choosing Your Sales Channels

One of the best ways to reach new customers is to choose sales channels where they already shop. The right mix of sales channels will depend on your products and your target customers, but there are a number of great options that can complement and support your online store including; Amazon, eBay, Walmart, etc…

SEO Strategies for the Win

Do not underestimate the power of a good and well-managed SEO strategy in place. Make use of SEO in a way that boosts your business viability and productivity. According to a research study by Kissmetrics, an average eCommerce site receives 30 percent of the web traffic via search engines mainly; Yahoo, Bing and Google. Generating backlinks from well-known websites and playing around with targeted keywords in a subtle manner can drive huge potential towards your eCommerce website.

Social Media Presence

A strong social media presence over major social platforms can be highly effective. The link that it builds with your client and customers can do wonders for your business. A good know-how of your target market and amicable professional relations will help you penetrate deeper into potential markets. Social media can be conveniently used to take up orders and even follow-up. Order fulfillment is central to the growth of your business. Why not streamline the process with Shipfusion?

The Marketing Mindset

There’s no point building a platform if you’re not willing to use it. You can’t be timid when it comes to showcasing your products. Make sure you do everything you can to get your content and products in front of as many eyes as possible and create partnerships with like-minded businesses.

Don’t Forget to form your new eCommerce Business 

Once you’ve decided to set up a new eCommerce business, the most important next step is to form your business. Most small businesses set up as an LLC or Limited Liability Company. This keeps all your assets separate from the company, limiting your personal liability while giving the pass-through tax benefits of being a sole proprietor.

Shipfusion sets your business on autopilot and combines flexible, reliable fulfillment with powerful, real-time technology. Shipfusion has multiple fulfillment centers across the US and Canada– making it easy to manage your eCommerce business. For more information on how to set your business on autopilot, contact one of our fulfillment specialists today.