Shipfusion Blog

Facebook “Shops” a new way to reach customers

Choosing the right partner can make or break your company’s logistics, customer service, and repeat purchases. Using a fulfillment center like Shipfusion frees you from navigating the fulfillment landscape with zero stress. Below are some insights on how Shipfusion can take your business to the next level.

If you are looking to start your own eCommerce business or already have one but are looking to expand your brand, you have to reach your customers where they are, and where they are is Facebook Shops. Facebook Shops has launched a way to sell within the app and has given users the availability to reach billions of active shoppers. Opening a Facebook Shop costs nothing and can easily integrate into your 3PL, the shop will then go live with your brands Facebook page and Instagram profile; allowing for shopping over your Instagram business account as well. 

Facebook Shops vs Facebook Marketplace: 

Facebook Marketplace is a completely different platform than ‘Facebook Shops’. Facebook Marketplace is a place for buying, selling and negotiating– users can not actually buy items off the marketplace, instead, they can find them and list them and arrange payment and pickup with the owner much like Criagslist or Kijiji. 

Facebook Shops is an actual store that allows businesses to list and sell their products within a platform. Facebook shops support the transactions of payment and allows for redirection to the companies website or eCommerce store. 

How to create a Facebook Shop: 

  1. Connect Facebook Shop to your Facebook Business page ( include all your business identification numbers)
  2. Add your catalogue of products to your Facebook shop for inventory
  3. Setup if you want customers to check out on the app or on your website
  4. Set up transaction fees (including sales price + delivery fee + taxes)

Facebook Shops offer brands a large number of different benefits and features that help support your small or large eCommerce business grow with very little risk. First of all Facebook charges zero signup fees but if you do sell an item off your Facebook Shop, Facebook will charge a transaction fee– to avoid paying the fees you can redirect shoppers to your website to complete the purchase there. 

Integration is easy as Facebook partners with most top eCommerce solutions making it simple to manage your Facebook Shop. 

Facebook Shops also allows customers to have 24-hour live support, to prevent customers from leaving your Facebook Shop by redirecting support messages through WhatsApp, Messenger and Instagram Direct Message. 

Tailoring the shopfront design is easy on Facebook Shops customizable features including fonts, colours and cover photos keeping your brands identity consistent.

Lastly, one of the best features of Facebook Shops is its loyalty rewards program, customers can sync their Facebook profiles to the brand’s loyalty rewards program to see total rewards earned. 

Live Shopping, Instagram Shops and other eCommerce tools from Facebook

Instagram shops will allow customers to browse products directly off the Instagram Explore page with a buy now button on the navigation bar– making it easy to shop on the Instagram store with just on tap. The ‘Browse’ feature will allow users to view selections from their favourite brands and creators, filtering each inquiry by categories like appeal and kitchen goods. 

The Live Shopping feature across both Facebook and Instagram will allow users to shop on LIVE stories in real-time. Influencers and sellers will be able to tag products in their Facebook Shop or Instagram Shop videos or posts sending shoppers to an online catalogue. 

Shipfusion Fulfilling for Facebook Shops

Shipfusion can automate shipping and fulfillment following Facebook Shops shipping requirements: 

  1. Customers are subjected to receive the package no more than 10 from the ordering date
  2. Merchants are required to fulfillment services that offer tracking and delivery confirmation like Shipfusion does
  3. Fulfillment Centers must ship packages within 3 business days of receiving the order

Shipfusion sets your business on autopilot and combines flexible, reliable fulfillment with powerful, real-time technology. Shipfusion has multiple fulfillment centers across the US and Canada– making it easy to manage your eCommerce business. For more information on how to set your business on autopilot, contact one of our fulfillment specialists today.

“Part of the theme at Shipfusion is that we don't constrain our clients. We work with them as business partners, which allows them great flexibility to work with other 3PL solutions and still take advantage of Shipfusion services.”

Dean Bentley-Falcke
Senior Solutions Architect and eCommerce Specialist
Request a demo